Hungarian Media Monitor

IMG wins another government tender

January 21, 2013

Budapest-based IMG, a company specializing in media buying and media planning, won its second major government tender in two months with a HUF 2 billion (nearly EUR 7 million) contract from the Media Authority (NMHH) to run the communications strategy for Hungary's digital switchover, Kreatív Online reports.

MTVA chief discusses layoffs, censorship charges

January 17, 2013

The top manager of Hungary’s public media discussed staff cuts and charges of state censorship in an interview in pro-government newspaper Heti Válasz.

István Böröcz, the CEO of the Media Services and Asset Management Fund (MTVA), said that staff restructuring would be completed by the fall of 2013. As many as 900 public media workers were laid off in two waves of firings, in the summer and autumn of 2011. The third wave of dismissals from Hungary’s public media, which began in December 2012, is expected to involve 195 workers, mostly production staff and workers aged 50 or older.

Trade union leaders are also on the public media layoff list

January 16, 2013

Ten trade union leaders are reportedly on the list of employees to be fired from the public media under the plans of the Media Services and Asset Management Fund (MTVA), which manages Hungary’s public media. András Lázár, the president of the Unified Media Trade Union criticized the plan, saying it is “far from the style of European negotiation.”

Media Authority analysis: Fidesz, Orbán dominate news appearances

January 16, 2013

Members of the Hungarian government and the ruling Fidesz party together made about 62.3 percent of the appearances on major news broadcast coverage of the government and Parliament in December, and Prime Minister Viktor Orbán received 5,409 minutes of speaking time, about seven times more than any other politician, according to the monthly analysis of news coverage by the Media Authority (NMHH), published on January 16.

Latest public media layoffs capped at 195

January 15, 2013

The latest round of layoffs from the public media will be no higher than 195 workers, and the aid fund for those who are dismissed will increase to HUF 31.6 million, under an agreement between the body managing public media and its workers, according to reports.