Reinventing Public Service Communication

Type: 
Seminar
Audience: 
Open to the Public
Building: 
Nador u. 11
Room: 
Toth Gyorgy Istvan Room
Wednesday, February 17, 2010 - 5:30pm
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Date: 
Wednesday, February 17, 2010 - 5:30pm to 7:00pm

This seminar addresses one of the most challenging debates in contemporary media studies: the transition of the traditional Public Service Broadcasters (PSBs) into Public Service Media (PSM) or Public Service Communications (PSC) - that is, widening their remit to be available in more delivery platforms for producing and distributing public service content. Cross-platform strategies help PSM/PSC retain audience share, reach new audiences and develop on-demand services, while enabling them to create a stronger partnership with civil society and serve an extended form of citizenship. What steps need to be taken to enable PSBs to reflect social change and new technologies so as to evolve from basic broadcasting services into an engine that provides information and useful content to all citizens using various platforms?

Petros Iosifidis is Reader (Associate Professor) in Media and Communications in the Department of Sociology, City University London. He is author of Public Television in the Digital Era (Palgrave Macmillan, 2007), co-author of European Television Industries (British Film Institute, 2005) and editor of Reinventing Public Service Communication (Palgrave Macmillan, 2010). His forthcoming monograph deal with Global Media Policy and Regulation. He has published numerous articles in peer-review journals, book chapters, and has guest-edited a special issue of Javnost/The Public on Digital Television and Switchover (April, 2007). He has acted as a national expert at the European Commission. In 2008-09 he was Co-Principal Investigator in an EPSRC (Economic and Physical Science Research Council) funded project on the theme of inclusiveness in the Digital Economy.