Dragomir on the Netflixification of the Media

November 6, 2019

Marius Dragomir, Director of the Center for Media, Data and Society spoke at a conference in Castellon, Spain.

Communication experts discussed the so-called "netflixification" of the media as a challenge to promote the involvement of audiences in the co-creation of content, at the Conference on Digital Culture, Citizen Participation and Public Media, organized by the Communication and Digital Culture section of the Spanish Association of Communication Research (AE-IC), in collaboration with the group Research in Technologies Applied to Audiovisual Communication (ITACA) of the Department of Communication of the Jaume I University.

The keynote speech was delivered by CMDS Director Marius Dragomir, who analyzed the various challenges to boosting citizen participation media have to face.

According to Spanish news agency EFE (quoted by the daily La Vanguardia), he spoke about three key types of citizen participation: through financing, governance and content production and distribution, especially on social media.

As he said: one of the ways to enhance citizen participation in the media is to favor the creation of protocols to promote newsrooms that integrate audiences' collaboration channels and thus create open, transparent and versatile digital agoras, instead of investing in distribution platforms that quickly become obsolete. Innovative alternative models must be found to attract audiences to the media, Marius Dragomir concluded.